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Your Complete Guide to Amazon Prime Day 2023: Dates, Deals, and Shopping Tips

Amazon Prime Day is just around the corner, and savvy shoppers everywhere are gearing up for the biggest online shopping event of the year. This comprehensive guide will ensure that you don't miss out on any major deals, steals, or discounts during the 48-hour shopping extravaganza. Get ready to make the most of Amazon Prime Day with our A-to-Z guide, covering everything from when it is to how to shop it and what offers you can expect.


What is Amazon Prime Day?

Amazon Prime Day is a marathon of deals that lasts for 48 hours, offering discounts across all categories, including beauty, apparel, kitchen/dining, electronics, and more. This event presents the perfect opportunity to shop for your essentials and wishlist items as they are likely to be on sale at some point during Prime Day. Get ready to shop quickly and strategically with this comprehensive guide.


Becoming an Amazon Prime Member:

While you can sign up for Amazon Prime at any time leading up to or during the sale, now is the ideal time to do so. Only Prime members have access to all the money-saving steals offered during Prime Day. Signing up is easy; simply head over to Amazon and follow the registration process. If you're unsure about committing to a membership, Amazon also offers 30-day free trials and six-month free trials for students.


When is Amazon Prime Day 2023?

Mark your calendars! Amazon Prime Day 2023 will kick off on July 11 at 3 am EDT and run through July 12, lasting a thrilling 48 hours. Keep in mind that some of the best deals tend to sell out quickly on the first day, so it's wise not to wait too long to make your purchases. Stay tuned for updates, as we'll keep you informed about the latest details to help you snag your favorite beauty, fashion, lifestyle, and household products at discounted prices.


Best Beauty/Wellness Prime Day Deals from 2022:

The Prime Day beauty landscape is abundant, with hundreds of brands offering deals across both drugstore and high-end categories. To prepare for the upcoming discounts, let's take at some early prime day deals happening right now.


Understanding Lightning Deals:

Lightning deals are limited-time offers that typically last a few hours and have a limited supply available. These deals come with a live countdown timer, showing the time remaining and the percentage of the deal claimed by other shoppers. As a Prime member, you can access lightning deals 30 minutes before they officially go live. To stay on top of these deals, you can view upcoming offers on your desktop or through the Amazon app (available for iOS and Android). You can also set up push notifications on your phone to receive alerts when a deal is starting.


Preparing for Prime Day Shopping:

To ensure the best possible Amazon Prime Day experience, follow these simple steps:

  1. Sign up for Amazon Prime: Registering for an Amazon Prime membership is quick and easy. Remember, you can still enjoy Prime Day benefits with a free trial.

  2. Download the Amazon App: Stay updated on the latest deals and even preview them before they go live by downloading the Amazon App.

  3. Read the Prime Day Insider Guide: Familiarize yourself with the insider guide to learn about the different types of deals you can expect, including new product launches. This guide will help you make the most of your time and maximize your savings.

  4. Shop Strategically: Make a list of the items you want to purchase and consider stocking up on bulk items. Remember, a good deal is only worth it if you planned on buying the item in the first place.

Competitor Sales During Amazon Prime


Competitor sales during Amazon Prime Day have become a common occurrence in recent years. Retailers like Ulta Beauty, Target, and Skinstore have stepped up their game to compete with Amazon's massive event. These retailers offer their own enticing deals and discounts to attract shoppers. It's worth keeping an eye out for competitor sales and adding items to your wishlist on their platforms as well.

By exploring the full list of offerings from these competitors, you can potentially discover additional deals and discounts that complement Amazon's Prime Day offerings. Keep in mind that different retailers may have different sale durations, so it's beneficial to plan your shopping strategy accordingly.


As Amazon Prime Day 2023 approaches, it's time to get prepared for the shopping event of the year. With a 48-hour window filled with incredible deals across various categories, being an Amazon Prime member will give you exclusive access to all the money-saving steals. Take advantage of the free trial options if you're not already a member.


Remember to download the Amazon App to stay up to date with the latest deals and even get a sneak peek before they go live.


Bookmark this guide and stay tuned for further details as the epic sale draws near. With the excitement building, it's clear that Amazon Prime Day 2023 is shaping up to be the best one yet.


Happy shopping!


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